الأحد, 8 ربيع الأول 1442 هجريا, الموافق 25 أكتوبر 2020 ميلاديا

“We doing something so new and unique

Breaking Into a Tight Niche Market

buy canada goose jacket cheap To say that entrepreneur Adam Rapp loves to travel is canada goose uk outlet an understatement. He visited 35 countries, taken an open ended journey to explore Europe and Asia, and is about to go with his colleagues on a safari trip to Namibia. These experiences have given Rapp plenty of reasons to purchase various travel products. He used canada goose coats and worn out countless backpacks, jackets, shoes and other gear over the years, but there was one product category he was never truly satisfied with: pickpocket canada goose protection. buy canada goose jacket cheap

buy canada goose jacket Rapp had his first run in with pickpockets during a trip canadian goose jacket to Canada Goose Outlet Xian, China, in 2007. He and his traveling companions were able to ward them off before they could take anything, but the experience made him start thinking about the problems with his current method of protecting his valuables. buy canada goose jacket

canada goose deals “I wondered, why do I have to wear a money belt to protect my things?” Rapp said. “I looked for uk canada goose something stylish that also offered protection, but couldn find what I wanted. So I thought, if no one is making it, why don I?” canada goose deals

canada goose black friday sale Months before this incident, Rapp had started a company called Clothing Arts that produced travel inspired T shirts. With the idea for pants with integrated security features forming in his mind, he decided to put his T shirt operation on hold cheap Canada Goose and instead use Clothing Arts as a means to produce a better pair of travel pants. canada goose black friday sale

Canada Goose Jackets Over the next several years, Rapp worked on designing what would become the canada goose uk black friday Pick Pocket Proof Pants, or “P canada goose uk shop Cubed (P^3) Travel Pants.” The cut resistant nylon pants, which are available as long pants, shorts or convertible pants, feature numerous pockets with multiple layers of zippers and buttons to protect your passport, wallet and other important items while traveling. Rapp goal in creating his P^3 Pants was to design a garment that would do more, last longer, and take travelers farther than anything else out there. Canada Goose Jackets

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canada goose After hiring a small Turkish clothing maker to manufacture prototypes of P^3 Pants, Canada Goose Coats On Sale Rapp showcased his new product at Outdoor Retailer, one of the largest biannual trade shows for the travel industry, where he was able to connect with major potential retailers and customers. In such a tight niche market, the Clothing Arts teams needed more than just a great product to stand out. canada goose

canada goose clearance sale “It canada goose store took a lot of work and we really had to compete,” Rapp told BusinessNewsDaily. “We needed buy canada goose jacket cheap well rounded marketing tactics.” canada goose clearance sale

canadian goose jacket Part of those marketing tactics is simple word of mouth advertising from people that have purchased and loved P^3 Pants. canadian goose jacket

canada goose coats on sale “Travelers are the best marketing tool that we could have ever hoped for,” Rapp said. “We doing something so new and unique, and adding real value to people travel experience. They tell someone about their trip and talk about the pants. It really expands the number of travelers that buy our clothes.” canada goose coats on sale

cheap Canada Goose Other than satisfied customers, Canada Goose Parka travel catalogs have been Clothing Arts biggest supporter. Rapp spent most of the capital he had on the cost of his first Outdoor Retailer display, which paid off when catalogs began featuring P^3 Pants and bringing Canada Goose online them to a wider audience. The http://www.canadagoosecanadaoutlet.com company has been invited to display at every subsequent Outdoor Retailer show since then, and each time, they return with buy canada goose jacket a bigger and better product line. cheap Canada Goose

Canada Goose online Despite the consistent growth and success of Clothing Arts year after year, retail stores have been slower to carry its products. Magellan canada goose coats on sale a travel supply company, only recently began selling P^3 pants. Canada Goose online

canada goose store “There less canada goose clearance sale risk for catalogs they just have to print a picture on a page,” Rapp explained. “Stores carry big name brands like North Face and Columbia. travelers, Rapp feels the time is right to begin selling P^3 Pants in Europe canada goose black friday sale and Asia, and much of his recent efforts have gone into supplying overseas distributors. He also expects the introduction of a new uk canada goose outlet line within the next year. And that Namibian safari trip he taking? It a company wide retreat in canada goose outlet which employees will take new catalog photos and enjoy the fruits of their work. canada goose store

Canada Goose Parka Through all the hard work and challenges he endured cheap canada goose uk in his business venture, the one thing that has made it worthwhile is hearing back from customers. Canada Goose Parka

canada goose coats “We so grateful for their support and the reviews they written,” Rapp said. “We sold almost 7,000 pairs of pants. It great to know there a whole tribe of people walking around in garments I designed.” canada goose coats.

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